How do you create an offer too good to refuse? You give your clients what they really really want. Like, really want.
It’s not about an offer that’s lukewarm or OK or even ‘good’ – it needs to be fantastic, amazing … incredible even to cut through the online noise.
Your offer, your service, your program, your course – whatever it is – needs to be the ultimate solution for your client’s problem. You need to give them the package that is the most likely to get them the best results.
That means throwing out any preconceived ideas of money and time – and just designing what’s going to move your ideal client from where they are to where they want to be.
The great thing is that the ultimate solution is usually higher priced. So you get paid what you’re worth, your clients get results, you get fabulous testimonials … and the cycle continues. Win-win-win.
It’s all about impact after all, right?
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