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Where you take the leap to start your own business, and we are right there with you.

I'm ready to start my business!
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Where you take the leap to start your own business, and we are right there with you.

I'm ready to start my business!

So, you are ready to take back your time and go out on your own. You are in the right place my friend.

If the last few years have shown us anything, it's that we can't rely on the stability of the system.

We can however, rely on ourselves!

Working for yourself means you're the boss - and you get to:

* Leave your 9-5

* Take control of your income, your schedule and your life! 

* Work anywhere and anytime (I'm on a 2 month stint in Asia with my family as I write this)

* Uncap your earning potential - providing the ultimate freedom

* Work on projects you care about and make a bigger impact

* Do more of the work you love, and less of what you don't

* Choose your teammates! 

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And yes, this sounds like an absolute dream,
but it is also a long, steep and brutal learning curve if you don’t have the right training and support.

Don't make the same mistakes I did.

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I started my business in 2017, after being declined flexi-time from my high level management role and wanting to spend more time with my young family.

I wanted freedom.

Within a year I had a 6 figure business and retired my husband, but it took almost 4 years and 3 businesses to actually nail the freedom part.

These days, that version of freedom is homeschooling my 4 kids alongside my husband, working part time and travelling the world while we do it.

I have a dream team, incredible clients and truly madly deeply love my business and life. 

But I made a LOT of mistakes along the way. Most more than once.
I spent way too much time and money learning how to get clients. And wayyy too many late nights slaving away for the wrong ones.
I hired people when I didn't need to, found myself resenting my business and nearly quit more times that I'd like to admit.

But if I could do it all again, I wouldn't change a thing.
You know why?
Because it means I get to show you the shortcut.

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I started my business in 2017, after being declined flexi-time from my high level management role and wanting to spend more time with my young family.

I wanted freedom.

Within a year I had a 6 figure business and retired my husband, but it took almost 4 years and 3 businesses to actually nail the freedom part.

These days, that version of freedom is homeschooling my 4 kids alongside my husband, working part time and travelling the world while we do it.

I have a dream team, incredible clients and truly madly deeply love my business and life. 

But I made a LOT of mistakes along the way. Most more than once.
I spent way too much time and money learning how to get clients. And wayyy too many late nights slaving away for the wrong ones.
I hired people when I didn't need to, found myself resenting my business and nearly quit more times that I'd like to admit.

But if I could do it all again, I wouldn't change a thing.
You know why?
Because it means I get to show you the shortcut.

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If you're ready...
I invite you to join the

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The  Freelancer Launchpad is an online program for women who are ready to take steps to leave their 9-5 and build their own thriving business offering their skills as a service.

Designed for Freelancers, Virtual Assistants, Social Media Managers, Photographers, Bookkeepers etc. .. anyone offering a professional service and using the internet to promote their business.

This is the place where you learn how to start your business, put the right systems in place, package your services and promote them - without wasting a tonne of time and money in the process.

Enroll Now

I am a tell it like it is kinda girl,
so here we are with the real talk.

Getting started as a Freelancer isn't as easy as just hitting publish on a website builder site. Clients don't just magically find your website and start bombarding your inbox. 

That would be nice - but that's just not how it works.

And if it did work like that ... what then?

What do you even charge?
How do you keep your revenue from dipping up and down?
What do you outsource, and when?
What's the best software to use?
How much do you need to put aside for tax?
How do I convince my family just becuase I'm home doesn't mean I'm available?

And and and.... It's a whole new world when you're the boss.

Maybe you're just started thinking about this whole business thing ...

Or maybe you've been toying with the idea for a while, playing around on Canva or with your website builder while half Keeping Up With The Kardashians - but never hit go... 

Or maybe you've even launched and discovered that ... you're not being discovered. 

Maybe you're even asking yourself, with family, work, and everything else you have to do ... is it even possible to live life and run a profitable business these days?

Yes. Yes it is.

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My first professional service business, a marketing agency, took me a year to get to six figures. My second, a VA agency, took me 3 months. With a newborn plus 3 other littles in tow. 

Today I still run my first agency, and alongside my team, get to work with clients around the globe making an impact in the world. 

The best part? Since 2022 I've also been supporting women start and grow solo freelancing careers, and scale their own agencies. 

Why is this the best part? I believe I'm on this planet to empower women to take the reins on their lives. And business is the perfect vehicle.

I know my gift is Business Growth Strategy, and I believe that gift is not just for me.

So, if you allow yourself to imagine...
What does your dream business look like?

LIFESTYLE FREEDOM?

Having a business that supports and flows with your life, not the other way around. Choosing where and when you work and play. Ahhh yes please! 

MONEY IN THE BANK?

AKA Profit! Having $5-10K recurring revenue in your bank account every month from client you love, and who appreciate everything you do for them. 

MAKING A DIFFERENCE?

A broader impact, working with on projects with people and businesses doing good. Leaving the world a little better every single day. 

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is everything you need to get started making that dream come true. 

This isn’t a standard, cookie cutter online course, because you and your business weren’t made to fit in a box.

This is a supportive container designed to meet you at the beginning of your online business, and fast track you to $5K months, doing work you love— by giving you the exact strategic support you need at this stage of business.

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What exactly is included?

Module One

BUSINESS BY DESIGN
Gain clarity on exactly the type of business you want, so that we can build it. Way too many women I work with start their biz based on their career, not their dreams, and begin climbing up the wrong mountain. 
We do this foundational work right at the start to Fast Track you to the right Strategy for you. 

Module Two

CEO MINDSET
What you'll learn pretty early on in business, whether we work together or not, it that mindset matters before mechanics. Because you will only go as far as you believe you can. In this module we help you shift your employee mindset into one of a CEO. 

Module Three

STRATEGY
Now you have your business structure designed, and your mindset is on track, it's time for business, baby!
Here's where you actually set up your business structure (if you haven't already) and create your first offers (the thing you'll sell to make money) and then put a step by step plan in place to bring this beautiful vision to life.

Module Four

SYSTEMS: FINANCE & LEGAL
The essential components of your business - compliance. We'll break down the types of professionals you need in your corner, plus give you the schedules and meeting templates to monitor the numbers you need to know. This gives you full control over your biz in the best way and frees you up to do the parts you love, knowing you have a strong foundation.

Module Five

SYSTEMS: SERVICE DELIVERY
The most part of your business is delivering what you said with excellence. You already have the skills, but automating client onboarding, and managing projects as a freelancer is a whole new skill, and often means you're learning new technology and ways of working. We'll give you the templates, tools and processes - everything you need - to streamline the process.

Module Six

SYSTEMS: MARKETING
The best businesses are well piled money making machines, with recurring revenue. We'll show you the fastest path to $5K and $10K months, and teach you everything you need to know about digital marketing (and nothing you don't!). There's a lot of hype and confusion around marketing by people who want to sell you the latest trends, but don't get sucked in. It's wayyy simpler than you may think, and you'll have my team beside you every step of the way.

We'll also help you set up your website and marketing automations if you like.

Module Seven

SYSTEMS: SALES
Sales doesn't have to feel slimy, or difficult or gross. It's a value exchange. You have something your clients want. They are happy and willing to pay for that service, but they need you to be able to clearly communicate the benefits of this. We'll show you how to book more sales calls with qualified leads, and structure your conversations to convert. Sales gets to be fun. Promise. 

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"Oh my goodness this lady is A-MAY_ZINNG... seriously changed my business mumma world for the better.
Definitely recommend!"
Tamra Ryder
"Within minutes of the first session I had learnt so much I could implement within my business"
Elsie C.
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"This program has made my business and marketing a whole lot easier, a whole lot more streamlined."

Here is what is waiting for you inside Freelancer Launchpad ...

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Lifetime Access to The Freelancer Launchpad Training Library

The 7 Module self-study mo designed to help you start, grow and scale your dream business.

($20,000 value)

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A Customised 12 Week Plan To Launch

We'll breakdown exactly what moves to make when, completely customised around your business goals. 

($2,200 value)

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A Customised High Converting Website

Yes, really. My agency team will create your website for you (if you'd like us to), or audit your current site and work with you to optimise this. Lead generation is our jam and we've been creating high converting websites since 2017.

($3,500 value)

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Access to Our All-In-One Marketing Tech Tool

We'll give you 3 months free access to our all in one marketing, sales and client management software. We'll then give you 50% off the current RRP.

($600 value annually)

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Access to Expert Mentors

Get 12 weeks access to our agency team via live fortnightly calls, to provide you with personalise advice and accountability to launch you into motion and support you as you ride the bumps that come with starting anything new.

($3000 value)

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A supportive community of likeminded leaders to up level your thinking, and open you up opportunities conversation,

Because you need a support team in your business with you, available every step of the way to get you unstuck and ride the rollercoaster along with you.


(Priceless)

Build strategy, simplicity and profit into your business

The Boutique Agency Framework + 
The Social Marketing Method

 

 

The 8 stage system that gives you the clarity, direction and tools you need to eliminate the guesswork in growing your business. A simple framework is designed to attract the right audience and bring in the leads and sales you need, consistently.

First Up: The FAST TRACK

  • Cultivate a CEO mindset
  • Design a business that will support the life you want to live, and the impact you want to make.
  • Get clear on your gap in the market and who you’ll serve 
  • Craft products, services and packages your clients will love, and want to pay for

STEP 2: CREATE & REFINE YOUR GROWTH SYSTEMS

MARKETING

  • Refine your brand and your offer for max profit
  • Nail down your messaging and content strategy
  • Build genuine connections with prospects and partners
  • Master attraction marketing and get leads coming to you
  • Build your social following, your network, and your email list

SALES

  • Fill your calendar with consultations
  • Confidently and consistently make sales without feeling icky or ‘sales-y’
  • Set up a strategic referral and collaboration system to create a self generating sales system

STEP 3: STREAMLINE YOUR BACK OF HOUSE

  • Finance systems, metrics and tracking mechanisms for growth
  • Legal requirements - we'll show you how to outsource this to protect yourself, your clients and your staff
  • Service Delivery - Confidently deliver with excellence, even as your team expands and you don't have control over everything. We'll show you the tools and systems we use to ensure quality from start to finish.

STEP 4: Cultivate your dream team

  • Plan for, advertise and hire the right roles at the right time
  • Establish an effective training and accountability plan
  • Set your dream team up for success, no matter how big or small
  • Establish effective hiring, onboarding, training and management systems
  • Adjust your business and marketing systems to sustain your agency team

STEP 5: LEVERAGE & SCALE

  • Systematically assess team and business performance against established metrics
  • Get expert support to optimise performance based on future goals
  • Troubleshoot bottlenecks holding you back from your big vision for your agency
  • Structure, test and scale paid marketing campaigns like a pro
  • Reach a bigger audience, move them down the buyer journey quickly & grow your revenue
  • Add on additional revenue streams to diversify and increase your income

This is what you really need to know.

When I first started my business, I knew how to do my craft. And I had managed National training companies and built teams - so I thought I knew how to run a business. Well, I didn't.

Those first few years were really hard. The same is true for most people trying to replace their income, on their own terms.

Now that I'm on the other side, with a business that gives me the profit to have the freedom I always wanted, I'm so grateful I bet on me and stuck with it. 

But I couldn't have got here on my own.
And if you're honest, you know that you can't either.

You’ve gotten to where you are with hard work. But hard work only gets us so far.
Which is why you're here.

You’re done with the stress of the current gig, the manager, the schedule. The never ending ground-hog day feel and Sunday night dread.

You're saying No to spending the rest of your life working on someone else's dreams.

You are ready to Yes to yourself, and take the leap.
And The Freelancer Launchpad is here to both propel, and support you.

To be honest, I wasn't going to create this container.

There's a lot of people that help start up businesses and I've been supporting established freelancers for years at this point. But again and again I meet women who have invested in these programs and are still at square one. 

A lot of these programs are not built around B2B marketing, they're teaching tactics, not timeless business principles or the coach is usually only a few steps ahead in business so can't offer solid strategic support.

Not only do these women lose their money, they lose their confidence as well.
And that's not ok in my book. So here we are.

Because I don’t want that to be your story too.

No matter where you’re starting from - whether it’s in a full-time job and ready to leave, or you've already gone out on your own but it's not all your thought it would be - The Freelancer Launchpad can change everything for you.

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Yes I want my own business

Quit the 9-5, become your own boss, and claim your freedom! 

PAY IN FULL

$2200

Once off payment


* 7 Module Training Library
* Customised 12 Week Business Launch Plan
* Your own custom built website
* 3 Months All-in-one Marketing Tool Access
+ 50% off ongoing
* 12 weeks access to Mentors via live calls
* 60 minute 1:1 with Annelise

FLEXIBLE PAYMENT

$790

3 x monthly payments


* 7 Module Training Library
* Customised 12 Week Business Launch Plan
* Your own custom built website
* 3 Months All-in-one Marketing Tool Access
+ 50% off ongoing
* 12 weeks access to Mentors via live calls

Enroll Now
"I feel like I have a partner in all of my marketing...  I cannot recommend her enough."
Kait LeDonne
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Working with Annelise has been a total game changer for my small business. The knowledge, strategies and support she gives is second to none. Annelise is such an inspirational mentor. The best investment I have made for my business by far!
Lauren Conrad
Highly recommend Annelise Worn for anyone looking at taking their business to the next level or getting their business idea off the ground! ... A wealth of information and easy to apply and understand marketing strategies.
Jenna Pezzanite
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What we stand for

  • Timeline business principles, and simple strategic action
  • The power of connection and collaboration
  • Hands on accountability and support
  • Mindset and wellbeing as the drivers of success
  • Purpose driven, socially conscious businesses that change lives

We believe in the power of human creativity and the beauty of diversity.

You're on a mission to grow your own profitable, freedom driven business. Our mission is to help you get there faster & easier.

We want to help you master the foundational business and marketing skills you need to fill your business with dream clients.

Then if you want to scale, we want to help you streamline your processes, hire a dream team and get all the tasks that weigh you down off your desk.

We want to keep you accountable, and to be your biggest support, and empower you to embody your role as CEO.

Sound like what you've been looking for? 

Enroll Now

More about the vision

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    My official bio includes a list of accomplishments like:

    • Building two successful multi-six figure agencies
    • Featured expert across multiple forms of media and events both in Australia and Internationally
    • TEDx Host, Podcast Host ... etc.

    But the things I'm most proud of is being able to:

    • Empower and equip women to take control of their journey and achieve more than they ever thought possible.
    • Run my schedule and my life, my way.
    • Homeschool and travel with my children.
    • Generously give back to charities I care about, providing pro-bono marketing services and donating 10% of company profits.

    What does SUCCESS look like you YOU?

    Because, together we get to redefine what success looks like.
    And how freaking exciting  is that ... eek

    Why this program, and why now?

    You made it all the way to the bottom of the page. Ready to leap?

    We've got you.

    PAY IN FULL

    $2200

    Once off payment


    * 7 Module Training Library
    * Customised 12 Week Business Launch Plan
    * Your own custom built website
    * 3 Months All-in-one Marketing Tool Access
    + 50% off ongoing
    * 12 weeks access to Mentors via live calls
    * 60 min 1:1 Strategy Call with Annelise

    FLEXIBLE PAYMENT

    $790

    3 x monthly payments


    * 7 Module Training Library
    * Customised 12 Week Business Launch Plan
    * Your own custom built website
    * 3 Months All-in-one Marketing Tool Access
    + 50% off ongoing
    * 12 weeks access to Mentors via live calls

    Enroll Now