Do you know who your ideal client is?
You should. Your client is the center of your business.
Knowing your ideal client is what forms the foundation for everything that you do.
Your ideal client should be:
- Someone you love to work with
- Someone you can significantly help
- Someone who can afford what you want to charge
And knowing your ideal client is more than just giving them a ‘name’ and assigning gender and an age bracket. What we’re talking about here is knowing your client’s deepest needs, wants, desires and fears.
It’s about knowing what keeps them up at night. Knowing what they’ve tried to solve their problem, and how you can help them.
Because ultimately, that’s what it’s all about. Serving your clients. Making an impact.
We’re going to be exploring this a whole lot more in interviews with inspiring business owners in the upcoming Impact Business Show.
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So who’s your ideal client? I’d love to hear.
Connect me with via our Facebook group HERE.
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