Are you earning less than you deserve – and working twice as hard for it?
In this episode, Annelise sits down with Shaye Thyer, founder of Pallas, a financial consultancy helping women turn their businesses into profitable assets.
Content like this is important, because when we know our numbers, we can reverse engineer our goals, and make better business decisions. When we do – absolutely anything is possible!
If you’re ready to stop winging it with your pricing, get real about your revenue goals, and unlock a business that actually serves your life – instead of consuming it – this episode is for you.
What You’ll Learn:
- Why pricing based on your old job salary is keeping you stuck
- How to define your Enough Number (and why it changes everything)
- The real reason women undercharge – and how to shift that story
- What metrics actually matter when you’re scaling sustainably
- How to design a business that fits your season of life
- Why your business is an asset (even if it doesn’t feel like it yet)
- The financial team every business owner needs—and how to make them work for you
Episode Highlights:
03:15 – What a “financial feminist” is (and why it matters)
08:30 – The biggest pricing mistake women make
13:40 – Self-worth, value, and the emotional side of money
20:00 – Group coaching, inner critics, and collective breakthroughs
27:00 – Your Enough Number and how to hit it
34:15 – What financial independence really looks like in business
42:00 – Stop letting your accountant surprise you at tax time
48:30 – Building your finance support crew with confidence
52:00 – Aligning your model to your season (yes, you can scale without burnout)
56:20 – Why working less doesn’t mean earning less
01:04:00 – How women can build and sell businesses on their terms
WANT MORE?
Connect on Instagram: http://instagram.com/anneliseworn
Get my free 6 Figure Freelancer Guide: https://a.anneliseworn.com/6ff Book a free Strategy Call: http://anneliseworn.com/consult