Plan The Work, Work The Plan

In Strategy and Tips by Annelise

This week I’m getting my slipper out as my Yiayia would say. 

I’m dishing out a bit of tough love because I’ve been chatting with heaps of you over the last little while and I’m hearing the same thing again and again. 

“I don’t have time for marketing.”

Guess what? You’re never going to have the time. 

You’re probably never going to feel like it. Never going to wake up every morning and jump out of bed excited to do your marketing. I do, but that’s a different story. 

If marketing isn’t your thing, it’s ok not to love it. 

But it’s not ok not to do it.

Just like your finances – you don’t have to love it, you DO have to do it. You have to make time for it.

You have to MAKE time for marketing. 

Because if you don’t – your competitors will.

If you’re relying on word of mouth, that’s great that people think highly of your work and are willing to share it – but – it means you’re giving the control of the health and success and growth of your business to someone else. 

Do you really want to do that?

I’m not saying to start spending tonnes of money on marketing. You don’t even have to spend any in fact. But you do need to do some. Because your competitors are. And we buy from one of the last 3 people who we had contact with. So if you’re potential clients are seeing your competitors ads everywhere and all over social media – it’s your competitors that are fresh in mind in the eyes of your potential clients. 

Doing what you’ve always done isn’t going to get you different results than the ones you already have. 

If you want to see a change in the flow of business for your business, you need to do something different. 

You need to have a plan, and work the plan. It’s that simple. 

And the plan can work for you. Or your admin person can do it. It doesn’t matter, but you need to be consistent. 

Like with anything in life, a one off burst every few weeks isn’t going to cut it. 

We’re talking about your brand here – your business. It’s a living breathing entity that has a personality and a reputation, whether you recognise it or not. 

So how do you get a plan?

Well you figure out what your goals are, and work backwards with the numbers. 

If you want 5 more jobs a month, how many people do you need to speak to? If you need to speak to that many – how are you going to get in front of 100 people for 1 phone call? Is it going to be offline or online?

If it’s going to be offline – who are you going to partner with? Generally newspaper ads etc are a waste of time and money. Leave them alone and stick with building relationships or supporting your kids footy team or something. Again – give us a buzz to find out more. 

So with my slipper out again, I’m encouraging you to quit the excuses and just do it. 

No more, “I don’t have time” or “I can’t afford it”. You can make time, and it doesn’t have to cost you a cent. 

If you’re telling me you don’t have time, I’m wondering how bad you actually want what you say you want. Because if you really wanted it, you’d be motivated and driven and do anything and everything you could to get it done. 

Life and business isn’t about feeling comfortable. 

The extent to which we allow ourselves out of our comfort zone is the extent to which we have success. 

Read it again, 

The extent to which we allow ourselves out of our comfort zone is the extent to which we have success. 

Still not convinced?

Let me know.. Better yet, prove me wrong. 

Follow our system, do the work and show me that it doesn’t work.

Have a wonderful week mummas

– Annelise