In this episode of the podcast we’re talking about getting to know our ideal client.
Why?
BECAUSE THE SUCCESS OF YOUR BUSINESS DEPENDS ON YOUR ABILITY TO SELL A PRODUCT OR A SERVICE TO SOMEONE ELSE
YOUR IDEAL CLIENT ISN’T EVERYONE. IT ISN’T EVEN JUST ‘WOMEN’ OR JUST ‘MUMS’. THIS WORKBOOK HELPS YOU BRING YOUR IDEAL CLIENT TO LIFE, BY CREATING A FICTIONAL CHARACTER. WHEN YOU’RE DONE, YOUR IDEAL CLIENT IS (AND ALL YOUR MESSAGING WILL BE FOCUSSED ON) JUST ONE PERSON. THEY’LL HAVE A NAME, A PERSONALITY, AND UNIQUE MOTIVATING FACTORS AND BUYING DECISION PROCESSES.
THIS ACTIVITY ISN’T JUST ABOUT CREATING A FICTIONAL CHARACTER. THIS IS A ABOUT IDENTIFYING AN AVATAR THAT EMBODIES YOUR PERFECT CLIENT’S TRAITS. YOU’LL THEN DIRECT ALL YOUR BRAND MESSAGING, BLOGS, SOCIAL MEDIA CONTENT, ADS AND EVERYTHING ELSE AT YOUR IDEAL CLIENT AVATAR.
YES, EVERYTHING YOU CREATE, WRITE, AND PUT OUT INTO THE WORLD SHOULD BE CREATED AS THROUGH YOU ARE ONLY SPEAKING TO ONE PERSON. YOUR IDEAL CLIENT.
AS HUMANS, WE’RE ALL UNIQUE, BUT WERE NOT THAT DIFFERENT. BY SPEAKING TO ONE PERSON SPECIFICALLY, YOU’LL ACTUALLY REACH A WHOLE TRIBE OF WOMEN THAT EMBODY THESE CHARACTERS AND CREATE A BUSINESS WHERE YOU WORK WITH AND FOR PEOPLE WHO TRULY LOVE EVERYTHING YOU DO.
If you’d like the accompanying worksheet, email us at hello@mumma.digital and we’ll send it on over!
– Annelise xo