Purposeful content
Feel like you need to be producing mountains of content?
In a content driven online world, strategy is often a missing piece. If you’ve ever struggled with content, felt lost, overwhelmed or purpose-less – this one’s for you.
I spoke with Mel Daniels of Meld Business Services.
Mel Daniels is a Content Strategist and Coach who loves to understand ‘why’. Even past her toddler years, she always asked why. She wanted to understand why things worked like they did, why people acted a certain way and why she was the only one who loved peanut butter and sultana sandwiches.
Her curiosity has lead her on an interesting life journey from academic achiever to corporate leader, mum extraordinaire and now business owner.
Mel’s purpose is to teach and empower women who want more from their business, on how to use content in a genuine way. She gives them the confidence they need to become more visible, seen as the expert that they are and inspired to take their business to the next level.
When she’s not talking about content and client journeys, you will find Mel cheering on her clients from the sidelines. Her other favourite hangouts are the kitchen and gym. Luckily her love of dead-lifting counteracts the amount of baking she consumes. Kind of.
We discussed:
- why content matters
- strategic content
- content for conversion
- content generation overwhelm
As well as the evolution of her service based business from 1:1 client work to strategist and coach.
You can connect with Mel through
Facebook | Instagram
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