purposeful content

Ep 121: Purposeful Content with Mel Daniels – Mumstyle Business Podcast

In business, Interviews, Mumstyle CEO, podcast by Annelise

Purposeful content

Feel like you need to be producing mountains of content?

In a content driven online world, strategy is often a missing piece. If you’ve ever struggled with content, felt lost, overwhelmed or purpose-less – this one’s for you.

I spoke with Mel Daniels of Meld Business Services.

Mel Daniels is a Content Strategist and Coach who loves to understand ‘why’. Even past her toddler years, she always asked why. She wanted to understand why things worked like they did, why people acted a certain way and why she was the only one who loved peanut butter and sultana sandwiches. 

Her curiosity has lead her on an interesting life journey from academic achiever to corporate leader, mum extraordinaire and now business owner. 

Mel’s purpose is to teach and empower women who want more from their business, on how to use content in a genuine way. She gives them the confidence they need to become more visible, seen as the expert that they are and inspired to take their business to the next level. 

When she’s not talking about content and client journeys, you will find Mel cheering on her clients from the sidelines. Her other favourite hangouts are the kitchen and gym. Luckily her love of dead-lifting counteracts the amount of baking she consumes. Kind of. 

We discussed:

  • why content matters
  • strategic content
  • content for conversion
  • content generation overwhelm

As well as the evolution of her service based business from 1:1 client work to strategist and coach.

You can connect with Mel through
Facebook | Instagram

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A community of impact-driven business leaders, accelerating their businesses with expert business and marketing education and support.

The Impact Business Network is the place to take your business to the next level, through strategic action and collaboration.

Get the skills you need to build a strong business foundation, generate sales online, and scale for profit. Connect with like-minded, socially conscious leaders that ‘get it’ and inspire you to think big.

Here, we love supporting women to build the business of their dreams – with solid systems and an awesome team.


If you want to work less and earn more, and are looking for support on your journey from solo to CEO, here are 3 ways to connect:

1 – Join the #mumstylebusiness party

Our community of mummas in business hang out on Facebook. Join me live each week to learn the skills they need to grow a lifestyle friendly B2B agency. Click here to join.

2 – Sign up for our next Bootcamp, ‘7 Systems To Scale Your B2B Service Business’ 
It’s the masterclass you need to master your organic marketing and start making consistent sales online. Click here to register for free.

3 – Apply for a free strategy call with me, If you’d like to know the next 3 things you can do to claim back your freedom – and go from overworked and underpaid to running a wildly successful service based biz (without the burnout!) –  Click here and tell me a bit about you & your business to apply (only 1 per week available!)

purposeful content