Episode 61: Exploring Impact

In Mumstyle CEO, podcast by Annelise

Hey everyone, 

Today I want to be 100% transparent and tell you where I’m at. 

This episode is really about focus. And perspective. And why we do what we do.

I want to 1 – let you know what’s happening. And 2 – inspire you to think bigger about your business – your influence, your impact, and your legacy. 

So let’s get real. 

These past few weeks I’ve been really looking at redesigning our business moving forward. 

I’m currently 7 months pregnant with number 4 – due in mid-December.
And as you all know, I very much have created our business to work around our family life. As we’ve grown this year that means needing to hire more staff, adjust my working hours, and think about what I want for next year. 

For us, we continue to build the business to support our family – and help us finish building our house. It also funds us to be able to give back. As a part of this, I’m on the board of a charity and our agency offers no-cost marketing services to a few non-profits. 

As I’ve been looking at where we’re at and what I want – the long term vision has been pretty fuzzy – beyond moving into the house and traveling with our family to do community work in the projects that the charity supports. 

I also started writing a book this early in 2020. When I fell pregnant and was very unwell with pregnancy nausea and ridiculously tired – I reassessed priorities and put the book on hold until next year.

So as I’ve been contemplating all of this, I’ve also been feeling conflicted as a lot of what I’m reading and listening to lately is around growth and really big big crazy growth – in numbers that I can’t really even fathom.

I do what I do to help more small business owners have what I’ve created for our family. A business that I love, that supports and flows with our family. For me – that doesn’t extend to having a Lamborghini and 7 holiday homes and dressing head to toe in Gucci. 

Don’t get me wrong – I like nice things – but I also see the reality of the world we live in and know too well there are families living in slums, who can’t afford to feed or cloth or educate themselves. For me, I can’t reconcile that type of excess with the state of most of the world.

Now please hear my heart here. Money isn’t bad or evil. We need it. Quite a bit of it. And we need to not be worrying where it’s coming from – or we’re no good to anyone. 

So that’s where I find myself. The intersection of significant business growth, an impending need to slow down, a desire to write a book to expand my influence, and wanting to make a bigger difference in the world. 

Then I realised that many of my clients have a similar focus. They want to provide for their families – yes – but they’re doing it in ways that are earth-conscious and people focussed. 

Also, my clients and colleagues are not just mums with young kids. They’re married couples, and men, and people without children, and mums with children who are all grown up. So I’ve been considering changing the name of the podcast. 

All of this to say – what I’ve decided is not to do that. But to move the Mumstyle Business to be seasonal and primarily focussed on interviews with successful women in business who are pursuing both ambition and motherhood. Because clearly, that’s very important to me. 

What I am going to do though is start a new podcast. Called Impact Business. In fact, it’s the start of a whole new brand. The podcast, my book, and the marketing mentor program are all now going to be focussed on the business owner who wants to not only Master Their Marketing. But those who want to Master Their Marketing, Build Their Business and Change The World. 

For the remainder of the year, I’ll be bringing you incredible interviews with business, marketing, and mindset professionals that really speak to the Mumstyle CEO – with lots of different strategies and tactics designed to help you move the needle in your business. In a way that’s aligned and simple and profitable. 

Then I’ll cap off what will have been a lengthy and jam-packed season one with the first episode from Impact Business. 

Once every six months or so we’ll drop the next Mumstyle Business season – with episodes and interviews curated for mummas in business. If you want to know when that’s happening – email info@anneliseworn.com and we’ll add you to the mailing list. 

And when we’re ready to launch Impact Business – you’ll know. That’s where I’ll be hanging out every week – as well as – of course inside The Social Marketing Method FB group. 

Over the next 3 months, we’ll be building out the Marketing Mentor Program to be a more holistic resource for those who want to create a business that not only supports their family but makes or funds making a difference in the world. 

That means even more business strategy and planning resources, as well as a hub for networking and connecting with other conscious business owners.

I’ll reveal more about all of that in the coming months.

Now lastly today – I want to answer a question. 

People keep asking if I’m taking time off when I have bubs. The answer is yes, and no. 

Bub’s due date is ridiculous convenient in that it falls in a natural holiday period for us and for our clients. We also live at the beach, and it will be summer so yes, I will be slowing down a lot over December and January. I’ll be enjoying every minute drinking in the newborn deliciousness of our last bub – and our first summer as a family of 6.

But does that mean I’m going to stop producing content, and replying to emails, and serving clients? No. I love what I do. A lot. And I love our clients. And let’s be real – I’ll be sitting feeding a baby around 5 hours a day – so I’ll be able to use some of that time to connect in with the business. Plus I have an incredible husband who works from home and more than does his fair share of the household and kids related work. 

So that’s it. 

That’s where we are. That’s where we’re going. And – I’m excited.

I’m excited for helping people accelerate their influence, their income, and their impact. 

And I do so hope you’ll all come along for the ride – and pursue the profit and freedom that allows us to live out our ambitions beyond the bottom line, and make a difference in the world.

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