An Interview with Idiello co-founder, Alanah Purtell

In Interviews, Mumstyle CEO, podcast by Annelise

This week on the podcast I’m chatting to Alanah Purtell, co-founder of Idiello.

Lana is an Aussie living in the USA, she’s a powerhouse marketer, superstar business woman and mother to a young son. 

After spending the better part of a decade running large-scale marketing campaigns for businesses and government alike (and seeing the creative ideas she poured her heart and soul into creating fall by the wayside), Lana had a realisation. Generating creative, show-stopping marketing ideas hurts most people’s brains, and she is factory for them. The ideas that are discarded by one business might be pure gold for another.

And so, Idiello was created alongside co-founder Mia Fileman.

You can check them out at and follow along on Instagram at @idiello.directorscut