We hear a lot about knowing your WHY.
I realise I’m very much the minority but personally I think this concept is incomplete.
Why? Because for many of us, we start our businesses because we need to make money.
Our why is as big as our next set of bills. Which is fine. It’s reality. But it’s not exactly a mind blowing WHY.
The BIG WHY for me came when I wasn’t worried anymore about making enough to pay rent. It was at the level I could have become complacent. The level where nothing was really ‘wrong’.
But whether you’ve known from day dot what your why is, or whether this was a process for you too – if you’re in a service business for a while, I suspect it’s because you love the difference it makes in people’s lives.
Ultimately this is the thing that gets us fired up. But we’re often terrible at communicating exactly what that is.
We talk about the transaction. The offer. Not the transformation.
If this is you, you’re doing yourself a disservice. You’re doing your business a disservice and you’re doing your CLIENTS a disservice.
Today on the Impact Business Show I interviewed Liz Green. Liz is a copywriter who helps purpose driven businesses amplify their voice online.
We spoke about flutes, piggies and pirates, entrepreneurial truth bombs and going after your dreams in business and in life.
If you’re a business owner looking to get your great message out into the world, this one’s for you.
You can connect with Liz through:
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