We hear a lot about knowing your WHY.
I realise I’m very much the minority but personally I think this concept is incomplete.
Why? Because for many of us, we start our businesses because we need to make money.
Our why is as big as our next set of bills. Which is fine. It’s reality. But it’s not exactly a mind blowing WHY.
The BIG WHY for me came when I wasn’t worried anymore about making enough to pay rent. It was at the level I could have become complacent. The level where nothing was really ‘wrong’.
But whether you’ve known from day dot what your why is, or whether this was a process for you too – if you’re in a service business for a while, I suspect it’s because you love the difference it makes in people’s lives.
Ultimately this is the thing that gets us fired up. But we’re often terrible at communicating exactly what that is.
We talk about the transaction. The offer. Not the transformation.
If this is you, you’re doing yourself a disservice. You’re doing your business a disservice and you’re doing your CLIENTS a disservice.
Today on the Impact Business Show I interviewed Liz Green. Liz is a copywriter who helps purpose driven businesses amplify their voice online.
We spoke about flutes, piggies and pirates, entrepreneurial truth bombs and going after your dreams in business and in life.
If you’re a business owner looking to get your great message out into the world, this one’s for you.
You can connect with Liz through:
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If you’re looking for support on your journey from solo to CEO, here are 4 ways I can help.
1 – Join the free VA to Agency Accelerator community This is our new Facebook group where services providers of all types (VA / SMM/ OBM / Graphics / Finance / Legal etc.) join me live each week to learn the skills they need to grow a multi 6 figure agency. Click here to join
2 – Sign up for our free class, ‘Fill Your Business with Dream Clients, Ad Free’ It’s the masterclass you need to master your organic marketing and start making consistent sales online. Click here to register for free
3 – Join The Impact Business Network, and connect with likeminded business leaders A community of purpose driven business leaders, learning, implementing, connecting and collaborating together. Click here
4 – Apply to join The Agency Incubator If you’d like to work with me and my agency team directly, to go from stressed out solo to 6+ figure agency CEO, Send me a message and tell me a bit about your business. Click here