E21: Communicating Purpose with Liz Green: Impact Business Show

In Impact Business Show, Interviews, podcast, Quick Marketing Tips, Strategy and Tips by Annelise

Communicating Purpose

We hear a lot about knowing your WHY. 

I realise I’m very much the minority but personally I think this concept is incomplete. 

Why? Because for many of us, we start our businesses because we need to make money.  

Our why is as big as our next set of bills. Which is fine. It’s reality. But it’s not exactly a mind blowing WHY. 

The BIG WHY for me came when I wasn’t worried anymore about making enough to pay rent. It was at the level I could have become complacent. The level where nothing was really ‘wrong’.

But whether you’ve known from day dot what your why is, or whether this was a process for you too – if you’re in a service business for a while, I suspect it’s because you love the difference it makes in people’s lives. 

Ultimately this is the thing that gets us fired up. But we’re often terrible at communicating exactly what that is. 

We talk about the transaction. The offer. Not the transformation. 

If this is you, you’re doing yourself a disservice. You’re doing your business a disservice and you’re doing your CLIENTS a disservice. 

Today on the Impact Business Show I interviewed Liz Green. Liz is a copywriter who helps purpose driven businesses amplify their voice online.

We spoke about flutes, piggies and pirates, entrepreneurial truth bombs and going after your dreams in business and in life. 

If you’re a business owner looking to get your great message out into the world, this one’s for you. 

You can connect with Liz through:

Website | Facebook | Instagram | LinkedIn

Brought to you by FreeCEO

The All-In-One Marketing Automation platform for service providers.Ready to say ‘See ya!’ to late night wasted on tech?

amazing branding

Claim your free 10-day trial today. FreeCEOis the one tool you need as your:

  • CRM
  • Website and funnels
  • Communication hub: Email, 2-Way Texting platform, Facebook
  • Messenger, Instagram DMs, Ringless Voicemail
  • Social media scheduling
  • Calendar bookings
  • Forms, surveys, and quizzes
  • Contract signing
  • Automation
  • Client payments
  • Reputation management
  • Memberships and Courses hosting

Yes, all in one tool.
Click here to witness this magic marketing machine for yourself and claim your free 10-day trial now!

amazing branding